In this short tutorial we’re going to explain how to add a new user to Google Analytics and define the precise rights of each user! This can be very useful when collaborating with external partners or simply new colleagues :)


Google Analytics: what is it?

  1. Go to and log into your account.
  2. Click on "Administration" on the wheel below framed in red.
  3. In "Account", click on "User Management" as shown below:    google-analytics-user-management
  4. Click on the "+" at the top right of the menu that just opened and then on "Add users":google-analytics-add-users
  5. Enter the email address of the user you want to add and set the rights you want to give him/her according to the nature of your collaboration (be careful to read on what you allow!) then click on "Add" at the top right:Google Analytics

Google Analytics : how to choose which rights to give to new users

We will use here the official definitions written by Google Analytics for these functions.


Ability to perform administrative and report-related tasks (e.g., add/edit/delete accounts, properties, views, filters, goals, etc., but not user management) and view report data. The "Edit" permission is required at the account level to create filters. “Edit" permission is required at the view level to apply filters. Collaboration is allowed.
>> It will be necessary to give “Edit” access to colleagues who will administer the site, but rarely to external collaborators, except in the case of a trusted consultant or auditor.


Ability to create personal items and share them. Ability to collaborate on shared items, such as editing a dashboard or annotation. “Read and analyze" permission is included.
>> It will be relevant to give this type of access to your whole team.

Read and analyze

Ability to view reports and configure data, manipulate data in reports (e.g., filter a table, add a secondary variable, create a segment), create personal items and share them, and view shared items. Collaboration on shared items is not allowed.

>> Your whole team should be able to view your site's KPIs, but you can also choose to share this information with external collaborators as part of your SEO optimization with SmartKeyword for example ;)

What's next ?

You just discovered with Smartkeyword discover how to use Google Analytics to optimize your organic rankings.

   Article written by Louis Chevant

Further reading

The complete guide to using the Google Search Console

Google Search Console: free tool provided by Google to analyze the SEO performance of your website.