How to add a user in Google Analytics?

In this short tutorial we’re going to explain how to add a new user to Google Analytics and define the precise rights of each user! This can be very useful when collaborating with external partners or simply new colleagues :)

Contents

• Google Analytics: the steps to add a new user
• Google Analytics : how to choose which rights to give to new users
  • Edit
  • Collaborate
  • Read and analyze

Google Analytics: what is it?

1. Go to https://analytics.google.com and log into your account.
2. Click on "Administration" on the wheel below framed in red.
   
3. In "Account", click on "User Management" as shown below:    
4. Click on the "+" at the top right of the menu that just opened and then on "Add users":
5. Enter the email address of the user you want to add and set the rights you want to give him/her according to the nature of your collaboration (be careful to read on what you allow!) then click on "Add" at the top right:

Google Analytics : how to choose which rights to give to new users

We will use here the official definitions written by Google Analytics for these functions.

Edit

>> It will be necessary to give “Edit” access to colleagues who will administer the site, but rarely to external collaborators, except in the case of a trusted consultant or auditor.

>> It will be relevant to give this type of access to your whole team.

>> Your whole team should be able to view your site's KPIs, but you can also choose to share this information with external collaborators as part of your SEO optimization with SmartKeyword for example ;)

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