How to successfully relaunch your website?

Rethink your website (partially or totally) to optimize organic results and traffic. With SmartKeyword, get the support you need from start to finish.

website redesign

How does it work with SmartKeyword?

Write down requirements

  • The first step is to determine the objective of the relaunch. This will form the benchmark to compare to after the relaunch.

  • At every step, it is important to address SEO requirements in accordance with business needs.
customizable export-reports

Define content and information architecture

1. We define the new URL structure and navigation according to categories and major pages identified.

2. We design the website’s different versions, if necessary (mobile site, different languages, etc.), as well as the staging environment if it does not exist (specific robots.txt and limited access, etc.).

Page and internal linking optimization

Some website owners tend to solely focus on web design. However, it’s important to provide content that is relevant to the user's intention.

Once you know which categories are bound to change, you should ensure that you proactively protect or optimize SEO elements at the page level to be relevant: URL, page title, meta description, body text, ALT attribute, etc.

route plan

The redirects plan

When you modify the site hierarchy or certain categories, you can end up with many 404 errors that neither Google nor users like.

To fix that:

  • SmartKeyword checks the indexing setup: noindex, canonicals, hreflang, pagination…
  • Our expert team also designs the migration of tracking tools: JS analytics code, data layer, etc.


End-to-end tests

Preparation and listing of the elements necessary for a good transition’s execution:

  • Creation of new XML sitemaps
  • Preparation of the new robots.txt
  • Definition of the most important keywords to track during the relaunch
Immediate verifications

Go-Live and immediate checks

  • Checking for any downtime (status code 503)
  • Search Console actions (migration, publication of new sitemaps)
  • Tracking tools adjustment, if necessary (Google Analytics, etc.)
  • Easily accessible top-pages, functional redirections on these top-pages
  • Indexable top-pages (no HTML/HTTP noindex tag).
  • Checking that the robots.txt is correctly defined
  • Checking that canonicals are correctly defined

Checks on redirects, HTTP codes and the website’s overall setup

The first step is to make sure all old URLs are redirected to new ones and check HTTP codes in detail.

We check that all pages and their optimization elements have been transferred from the old website (and pre-production) to the new one.

We also make sure that no title tag is missing, that the Hns tags are correctly implemented and in the correct order, and that all alt attributes are in place.

performance audits

Tags and Performance checks

  • Daily performance monitoring of all important keywords on the website.

  • Check that the different categories’ performances are in order.

  • Validate all page templates, from the homepage to product pages, including category, brand, and editorial pages.

Feedback from our clients

Marketing managers, traffic managers, SEO specialists... from different sectors and sizes’ companies trust SmartKeyword to manage their SEO projects.

Raphael Bonstein
Raphael BonsteinRakuten: VP Product & Growth
“Working with SmartKeyword has been very beneficial for us. The SmartKeyword team did our website redesign, and they did a great job. Today, we are clients of theirs, and their experts support us throughout our SEO strategy. I recommend them!”
Antoine Delaruelle
Antoine DelaruelleFioulmarket: SEO Director
“SmartKeyword took care of my website redesign. I was surrounded from start to finish by their team and humanly speaking, SmartKeyword is a golden agency. Much more than an SEO agency, we’ve become partners! That’s why I recommend SmartKeyword.”
Clara Penalba
Clara PenalbaPrivateaser: Acquisition Manager
“Since redesigning my website, traffic has doubled. Needless to say, when everything is set up well, SEO brings real added value. Thank you SmartKeyword for your work and your time.”

Any more questions? 🙂

A website’s redesign consists mainly of modifying the structure and the design, partially or totally. The goal is to meet the company’s digital and marketing requirements better, as well as Internet users (user experience). 

Ergonomics and navigation are the two aspects that you are going to have to improve. Indeed, a better user experience will mean more conversions.

Insufficientweb performance: loading times that are too long will cause you to lose users who will end their browsing.

The website is not responsive: if the pages are not adapted to the mobile format, there is little chance that people will come back to the website.

Conversion: improve the CTAs’ positions, as well as contact forms and landing page.

Generally, it’s advisable to redo a website to follow new trends, get up to date . In addition, redesigning a website shows that the site is alive, that the business is evolving and allows visitors to enjoy a new look. The action is the same as for a store window, you always have to renew yourself!

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