On-page SEO: the ultimate guide

The web is made up of pages, and pages, and more pages. And they have a structure:

  • a head
  • a body

Okay, thank you very much. But what do we do with that? 🙂

Discover all the rules to optimize each page element as best as possible.

Contents

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The 11 chapters of On-page SEO

The title or meta title tag is an essential point in developing an effective SEO strategy.

  • The Title tag definition
  • Why is the Title tag important in SEO?
  • How to optimize the Title tag for SEO?
  • How to set it up?
  • Mistakes to avoid for the Title tag
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In the previous article, we’ve helped you optimize the title tag. Now we will help you optimize the meta description tag.

  • The meta description tag definition
  • Why is the meta description tag important in SEO?
  • How to optimize the meta description tag for SEO?
  • How to set it up?
  • Mistakes to avoid
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In previous articles, we’ve helped you optimize the Title tag for SEO, the meta description tag and the URL. Now we will help you optimize the H1 tag.

  • H1 tag definition
  • Why is the H1 tag essential in SEO?
  • How to optimize the H1 tag for SEO?
  • How to set it up?
  • Mistakes to avoid
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The "hn", "strong" and "em" tags help you to structure and facilitate the understanding of a web page’s content. They are as useful for the user as they are for the search engines.

  • What is a "hn" tag?
  • What do the "hn" tags correspond to?
  • How to optimize them well?
  • What are the "strong" and "em" tags?
  • Recommendations for "strong" and "em" tags
  • Mistakes to avoid
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In previous articles, we’ve helped you optimize the Title tag for SEO, and the meta description. Now we will help you optimize the URL.

  • The URL definition
  • Why is URL important in SEO?
  • How to optimize it for SEO?
  • Mistakes to avoid
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In previous articles, we’ve helped you optimize title, meta description and even URLs for SEO. Now we are going to help you optimize the images, and in particular their ALT attribute.

  • Defining an image’s ALT attribute
  • Why is this important in SEO?
  • How to optimize images for SEO?
  • How to set it up?
  • Mistakes to avoid
Read more

Nowadays, it's not all about creating appealing content on the internet, it’s also necessary that the content pleases Google. To do so, there are a few guidelines that you should follow to make Google like the content you write.

  • The 4 steps to validate in order to write on the web
  • Technical SEO: elements to be well understood by Google
  • Outsource writing: editorial brief
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The position zero designates the first result that appears before organic results in a SERP (Search Engine Result Page).
Here are the most important forms of position zero, and how to achieve them.

  • The different forms of Zero Position
  • Focus on Featured Snippets
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Nothing better than the Rich Snippets to increase visibility! In this guide, we show you the main Rich Snippets, and how to implement them.

  • What is a Rich Snippet?
  • What are the most useful Rich Snippets?
  • How to implement Rich Snippets?
  • How to monitor the rich snippets’ performance?
Read more

The SXO term is used or heard more and more often, and comes from the association between SEO for Search Engine Optimization and UX for User Experience.

  • SXO: are user experience and SEO inseparable?
  • Simple solutions to optimize a website’s UX
  • Is my website’s navigation fluid, intuitive and attractive to the user?
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Understanding Open Graph tags and Twitter cards’ functioning, and their stake in an SEO strategy has become essential. This will help you to be impactful when sharing content on social media, and will be an added value for SEO.

  • The Open Graph protocol definition
  • What is the Twitter card?
  • Combine Open Graph data with Twitter Cards
Read more

Further reading

The complete Guide to On-page SEO

All the rules to optimise each page element at best.

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The new way to perform in SEO

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