Nowadays, it's not all about creating appealing content on the internet, it’s also necessary that the content pleases Google. To do so, there are a few guidelines that you should follow to make Google like the content you write.
The 4 steps to validate in order to write on the web
Technical SEO: elements to be well understood by Google
Understanding Open Graph tags and Twitter cards’ functioning, and their stake in an SEO strategy has become essential. This will help you to be impactful when sharing content on social media, and will be an added value for SEO.