The content of a website concerns the texts and all the media: images, videos. Please note that Google strongly penalises duplicate content on several websites. Internet users do not appreciate them either. For the same reasons, you should avoid pages with identical content within the same website, whether it be titles, paragraphs or media.
To offer original content, study the competition. To stand out, keeping a blog is a good solution. It is an opportunity to address your theme in depth and on different subjects.
A platform that offers legal advice, for example, is well advised to blog about legal news, give definitions and even provide free advice.
Blogging is a great way to position SEO optimized pages related to your startup in the first results of Google. Thanks to internal linking, users are then directed to your products or services.