In SEO, it all starts with keywords. Indeed, Google and other search engines aim to respond to queries from Internet users, who type a series of words in the search bar.
The results will give them the answer to their question, so it's very important to understand what keywords your visitors are using, they are potential customers! Find out everything you need to know in our ultimate guide.
Searching for the right keywords is the most important step in your SEO strategy. Everything that follows, in terms of content, on-site optimization, netlinking, will depend on what you have decided to position yourself on.
We are going to show you our method in four steps to do a good keyword research, quickly and efficiently. But first it is important to know what a keyword is and that behind each keyword there is an intention.
Keywords allow websites and search engines to cooperate. If your website's keywords match the keywords used by users searching online, the search engine is more likely to guide those people to your site.
Working well on your semantic field in SEO has become an essential action. Whether it is for Google or for users, proposing quality content is of major interest and has undeniable consequences on the positioning of a site.
The choice of keywords is a crucial step in natural referencing. If you intend to create a blog or a sales site, be aware that the positioning of your site on search engines will depend, to a large extent, on an adequate keyword strategy.
Learn your target audience’s language
Search for topics related to your business
Select the main keywords on which you want to position yourself