Content creation is a powerful lever, and from now on unavoidable, of any digital marketing strategy. The new search and purchase behaviours of the Internet consumer require the continuous production of Internet content (Web and social networks). Marketers have to adapt the weight, the objective, the form, the pace and the distribution channel of their digital content to their global strategy. As for content creators (SEO writers, videographers, computer graphics designers), they must make these choices while guaranteeing the quality and attractiveness of the output.
It is an art to be deployed. The ideal content must appeal to the user (readable and copywriteable content) and to the search engine bots (SEO content).
- Why do SEO content creation
- What are the objectives of content creation?
- How to optimise your web content creation?