Content Marketing: the ultimate guide

Brand content, content marketing and content curation. It is possible to get lost between all these strategies. Don't panic, we'll explain everything!

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The 3 chapters of Content Marketing

Brand content is everywhere. Yet few of us really know what it means and the best tips for using it. But brand content represents a huge opportunity for brands.

  • Difference between brand content and content marketing
  • Examples of successful brand content strategies
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Content marketing is a marketing strategy that focuses on producing content that is useful and relevant to targets, with the aim of attracting and retaining them.

  • What are the differences between B2B and B2C content marketing?
  • What are the advantages of content marketing?
  • How to create an effective content marketing strategy?
  • Integrate SEO into a content strategy
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Content curation is about finding content on various web platforms and presenting it to your followers on social media, adding your personal touch.

  • What is the difference between business intelligence and content curation?
  • What are the benefits of content curation?
  • How to carry out a content curation?
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