SEO & SEA : E-commerce study
To maximise your chances of being seen several times on the most competitive queries, you should invest as much in Shopping and Ads as in SEO , because paid ads "guarantee" you top positions, while SEO ensures your presence on Google.
Discover the results of our study of the 30,000 top keywords in the e-commerce sector (carried out in September 2021).
How to create a (real) SEO x SEA synergy?
Louis Chevant, our founder, answers this fundamental question by starting to analyse what the SERP will look like in 2021.
Answers to your questions
Successful branding on Google
Thanks to our Google expertise, you will know what concrete actions to take to defend your brand online and target off-brand queries.
Understanding what's happening on the SERP
The Google results page (SERP) is governed by the multiple algorithms of the famous search engine and offers stylized rich results, also called "rich snippets", answering the questions of Internet users.
Learn more about SEO, SEA and Google Shopping
With our Google expertise, deepen your knowledge of SEO, Google Ads and Google Shopping.
Natural referencing
In SEO, we are far from the "one shot" actions of SEA. It is an important background work, dealing with the different levers of SEO (technical, content, popularity).
Google Ads
Paid search is a web-marketing pillar intended to connect with Internet users, who will have typed the search queries, through ads.
Google Shopping
When it comes to e-shopping, the first results that appear in the Google SERP are ads from the Google Shopping service.
