Create a (real) SEO x SEA synergy

Thanks to our Google expertise, we give you the keys to understand the SERP and maximise your marketing ROI in order to create a (real) SEO x SEA synergy.

SEO - SEA - e-commerce study

SEO & SEA : E-commerce study

To maximise your chances of being seen several times on the most competitive queries, you should invest as much in Shopping and Ads as in SEO , because paid ads "guarantee" you top positions, while SEO ensures your presence on Google.

Discover the results of our study of the 30,000 top keywords in the e-commerce sector (carried out in September 2021).

How to create a (real) SEO x SEA synergy?

Louis Chevant, our founder, answers this fundamental question by starting to analyse what the SERP will look like in 2021.


Compare SEO vs SEA revenue

19:40 mins

Episode 3

SEO & SEA business process

16:00 mins

Episode 4

Absolute position vs pixel vs SEO

5:40 mins

Episode 5

Compare SEO & SEA conversion pages

3:30 mins

Episode 6

Attribution of turnover in SEO

5:00 mins

SEO & SEA branding

6:00 mins

Off-brand strategy SEO & SEA

8:00 mins

Episode 9

The quality of the SEO & SEA pages

1:30 mins

Answers to your questions

Working on their synergy allows you to build performance quickly with SEA while ensuring that you maintain results over the long term with SEO.

SEO is a difficult and time-consuming acquisition lever, but it promises you good referencing in the long term, while SEA ensures quick results in the short term.

SEO cannibalisation is the phenomenon whereby the share of clicks from natural search decreases due to paid results.
No, SEA is not the enemy of SEO! According to Google Adword, "89% of paid clicks are lost and not recovered by an increase in clicks after the ads stop."

SEA is an effective way for you to defend your brand to prevent your competitors from taking your traffic.
It is also always worthwhile to multiply your presence on the same results page in order to gain the trust of Internet users and multiply your conversion rate.

This is the challenge and the complexity of the subject.
If you are profitable on keywords in SEA, you should not hesitate.
As far as your SEO is concerned, calculate the SEO conversion that it brings you. If it is positive, it is a good strategy.

This depends very much on how much money you can invest.
In SEA, you need to test the relevance of your keywords. To do this, Google will try to understand which ones convert best using various tests.
If your budget does not allow you to spend without any imminent results, you should start a more detailed keyword study.

Your site's traffic does not equal the conversion rate.
Indeed, the conversion rate is not the number of clicks earned. It is an indicator of the number of actions completed on your site by a user in relation to the total number of users of your site.

The SEO conversion per keyword determines the number of Internet users who have completed a given action thanks to the referenced keyword, while the ROI represents your return on investment, i.e. the profitability of your investment.

Successful branding on Google

Thanks to our Google expertise, you will know what concrete actions to take to defend your brand online and target off-brand queries.



In web marketing, two terms are frequently used: SEO and SEA. They are often put in competition with each other, but is this really true?


Combining SEO & SEA

The higher your pages appear in the SERP, the better your chances of getting traffic. The solution to improve your visibility and profitability: combine SEO and SEA.


SEO & SEA for e-commerce

Faced with the behemoths of the sector, it is possible to gain notoriety by adopting a good brand strategy based on multi-channel.


SEO & SEA for BtoB

The BtoB market on the web is still less important than the BtoC market, but it has become essential for many professionals in all sectors.

Understanding what's happening on the SERP

The Google results page (SERP) is governed by the multiple algorithms of the famous search engine and offers stylized rich results, also called "rich snippets", answering the questions of Internet users.

Learn more about SEO, SEA and Google Shopping

With our Google expertise, deepen your knowledge of SEO, Google Ads and Google Shopping.

Natural referencing

In SEO, we are far from the "one shot" actions of SEA. It is an important background work, dealing with the different levers of SEO (technical, content, popularity).

Google Ads

Paid search is a web-marketing pillar intended to connect with Internet users, who will have typed the search queries, through ads.

Google Shopping

When it comes to e-shopping, the first results that appear in the Google SERP are ads from the Google Shopping service.

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