Our SEO training offer
Masterclasses
We regularly organise free “beginners” Masterclasses on various SEO topics where we provide lots of actionable tips to improve your Google rankings.
For more advanced sessions, we provide paid courses as well.


Available trainings courses
SEO overview
Optimization criteria of the main webpage types
Internal linking & tree structure
Technical SEO: master the fundamentals
SEO: how to measure its impact?
Netlinking: fundamentals and good practices
How to optimize the SEO & SEA mix?
The SmartKeyword Academy
Our academy is included for any purchase of a paid SEO training course. You’ll have unlimited access to over 200 courses:
200+ online courses
Learnings immediately applicable
Quizzes to validate skills


Where do our trainings take place?
Due to the current pandemic, our training courses are taught remotely by video conference for the time being. Upon request, they can take place at either our or your offices, provided safety measures against covid can be implemented.
Our instructors

Louis Chevant

Mouad Boulaabi

Asmae Belalia
Founder of SmartKeyword SEO agency.
His wish: to help digital marketing professionals take control of the development and implementation of their SEO strategies.
Louis has notably supported and trained companies such as E.Leclerc, Rakuten, and GO Sport in France, leaders in their fields.
- x2 on their traffic in less than 12 months
He has taught statistics at an engineering school in the past, and is currently professor at Paris university. Louis knows how to customise his classes to give you the most relevant possible training course.
Louis thrives in a competitive environment and likes a challenge. As an international chess player, he will provide you with the right SEO strategy to put in place to boost your business and beat your opponents.
With a 10-year experience in SEO, and a background as a Linux system engineer, Mouad uses his technical and SEO knowledge every day for big startups and companies in the international luxury, insurance, e-commerce industries amongst others.
A strong team player:
“I like being involved in all aspects of a project that has some connection to SEO.”
- Apposition / Iprospect
- Search Foresight
- Publicis Media
Trained as an engineer, she began her career in the aeronautical traceability industry. Keen for a challenge, she decided to join the SmartKeyword in its early days to take on her next challenge.
During the past 4 years, she mastered her knowledge and experience of the SEO market. This fresh outlook allowed her to see SEO from a new angle, and to look for the easiest methods to popularize SEO concepts to her clients.
She has trained start-ups in SEO such as:
- Bergamotte
- Virtuo
- Epicery
- Sculpteo
Asmae will bring you the SEO knowledge you are looking for and direct you to the right strategy.