Finding the right keywords is the most important step in your SEO strategy. Everything that follows, in terms of content, on-site optimization, netlinking, will depend on what you have decided to position yourself on.

This step should not be neglected and should be regularly updated because there are constantly new opportunities for positioning. Your competition evolves, and so does the behavior of Internet users !

Google estimates for example that every day, 15% of searches have never been done before.

To help you see things more clearly, we decided to start at the beginning ! We present 5 free and complementary keyword generating tools (other than Google suggest) that will allow you to find new keyword ideas for the content of your site or blog.

Let's be methodical

We start our study by opening an Excel spreadsheet: we will copy in all the suggestions found, we will delete the duplicates, and at the end of the article, we will have a first list of interesting keywords. Of course, it will be analyzed, and this is the purpose of the series of posts that will follow: this is only the first step, but it is the most important, so take your time !

We focus here on free online keyword generators, because we believe that a good use of them is more than enough to get a relevant list of keywords. Our list is based on complementary generators, because these 5 tools do not offer exactly the same functionalities.

5 essential tools for your keyword search

Throughout our article, we will take the example of a magician, living in Nantes, who wishes to improve the positioning of his site in order to find customers via the Internet. This is of course an example and the tools we list would also be relevant for an e-merchant, selling shoes online, and wishing to discover keyword opportunities in this particularly competitive field.



Minimalist interface for this tool which is one of the best known on the market:

  • we enter a first expression around our theme: "nantes magician".
  • we choose our language: French
Übersuggest - enter the keyword "source"

The operation is very simple: you click on the "suggest" button, and you will get a list of suggested keywords around your theme above:

ubersuggest keywords
Übersuggest - Search results
Of course, you can also search further! The tool is completely free of charge and only the somewhat untimely advertisements hinder navigation.

After each search, we advise you to export the results:

  • by clicking on the red "Download all" button on the top right: this generates an Excel file of which only the first column will interest you
  • or simply click on the "View as text" button: you will get the screen below and can easily copy and paste the results into your Excel spreadsheet:
seo keyword toolsÜbersuggest - Exporting data to Excel



A tool that we hesitate to present because of its name and logo.

The interface is again minimalist, we have the impression that we are on a site of the 90s, but we go there:

  • we type "magic trick."
  • we click on : "start job"
KeywordShitter: launching the search

KeywordShitter: launching the search

Here we go, it's spinning, and beware, it may never stop ! Here we decided to stop it after 73 suggestions, but we could have let it run a little longer because its suggestions are quite relevant:

KeywordShitter: the results are endless!

KeywordShitter: the results are endless!

Be careful though: the tool is relevant for a broad search as we have searched here (magic trick): it will not always be amazing on very specific or geo-localized searches. We are not teaching you anything, it is the game with the tools, you have to know the strengths and weaknesses :).

Of course, you can start other searches. But first, don't forget to select all the keywords and put them in our Excel file. We can also click on the "Download" button: we get a .txt file (yes, it still exists), as brief as the tool, but we take the opportunity to include them in our Excel file, which we will sort later.



A different approach for this tool, which goes beyond the spelling variants and synonyms of the two above-mentioned tools. This time we try to understand what the user wants, what he is really looking for before coming to your site. The application is therefore well named, we try to answer our question :).

If he is looking for how to become a magician, he will not necessarily type "become a magician", but perhaps, in a much more "human" way: "how to become a magician illusionist".

So we call upon the sage of answerthepublic:

  • we type our key word: "magician."
  • we choose our language : " FR "
Answer the public - home page

Answer the public - home page

We obtain a list of keywords presented in a nice way: presentation in lexical rays in the form of questions.



You can even export this nice image. Nice, even if we still wonder what we could do with it? On my side, I immediately clicked on the "Export csv" button in the upper right corner and I hurried to put all this in my Excel file already well supplied now !

If you want to have a closer look at the tool, you can look at each of the proposed blocks: the presentation above is original and nice, even we knew better for the readability :) :



Small limitation of this tool: in the same vein as keywordshitter, you should not ask too much of it on the geo-localization of queries: it was stronger above to find suggestions like "magician who walks on water explanation", and a little less verbose on "magician nantes", because here, despite its magnifying glass, our friend found us nothing:

Answer the public : no results found!

Answer the public : Oops, nothing found!


Site internet :

Here is a very practical tool that deserves to be considered. Mergewords is as powerful as it is stupid: it doesn't invent anything, it just generates all the keyword combinations from the few suggestions you give it.

Mergewords : initialization of the query

Mergewords : initialization of the query

Explanation: for our Nantes magician, we will try to find all the possible word combinations from :
- his activity as a magician: we enter in the first column magic, magician and magicians
- the desired location: we enter in the second column Nantes and Loire-Atlantique
- the types of entertainment possible: we enter in the third column show, wedding, birthday, party, event.

Mergewords: search results

Mergewords: search results

We click on "Merge", and there hop hop hop, we get a complete list of combinations between the different words chosen! We have to give it some ideas, it is more demanding than the previous tools, but the results are very satisfactory.

And as we always like Excel so much, we make a copy / paste of this list and we add it to our Excel file.

This tool can be particularly useful for e-merchants. For example, for a site selling shoes online, we would have used the following combinations:

  • buy / find
  • shoes / ballerinas / pumps
  • online / promotion / cheap / discount

and we would have found:

Mergewords : example for an online shoe store

Mergewords : example for an online shoe store

It's a really easy way to get suggestions that are necessarily consistent (you enter the keywords) and in quantity, very easily.



Soovle's interface may remind you strangely of another one much more known? Soovle is a practical and free tool to get relevant keywords on different search engines. Google of course, but also Bing, Yahoo, and what we like and should not neglect, we will see later, Wikipedia.
We must admit that the tool is not yet perfect for keyword research in French: we thought it was important to mention it because despite everything it finds original suggestions that the previous tools would not necessarily have found, and this precisely thanks to the possibility of searching on several different engines.

Soovle : example of a search, here on Youtube

Soovle : example of a search, here on Youtube

As usual, we do a few searches, and export each search to Excel using the download results button at the top left of the page.


  • Ahrefs: has a keyword search tool, which includes the search volume.
  • Moz: a keyword explorer has been implemented on this tool. With this you have the possibility to choose from all over the world to do your searches, and you have filtering options.
  • This solution includes keywords suggested by Google, YouTube, Bing, and even Amazon. You will have hundreds of suggested keywords, but you need the paid version to have access to search volume estimates.
  • Scrapebox: with this tool a small amount of keywords will quickly become hundreds and thousands of possibilities, however this solution only runs on a Windows computer environment.
  • Wordstream: has a free keyword tool allowing a limited number of searches. The free results include only related keywords.
  • Bing: its search tool provides keyword ideas and suggestions for your content. To access the keyword research tool, simply log in or register with Bing Webmaster Tools to have a verified site before you can use it.
  • Keyword Discovery: extracts research data from the largest list of research resources.
  • KWFinder: keyword searches can focus on 5 different countries or most popular languages. Results include a keyword difficulty score and keyword ideas can be sorted by a number of metrics.
  • 7Search: Their tool is easy to use and is still free. Results include keyword ideas, as well as search volumes on their own network.
  • Google Trends is a small online tool to search for trends.

Bonus: find your competitors' keywords with SmartKeyword

A first list of interesting keywords, then?

We have indeed used 5 tools, which have each generated several lists of keywords.

We still have to:

  • make a single list: in Excel, we will put all these keywords in a single column, and delete the duplicates. If you need help with this, this little video might be enough for you:
  • Understand how relevant each of these keywords is: is it a little, a lot, searched for by Internet users? Is it competitive? The tools presented in this article do not provide us with this information.
    We will have to go to the Google Keyword Planner, a free tool available through your Google Adwords account (which you can create for free or with your regular Gmail account), to get this information. You will then be able to use the multitude of keywords that you have created thanks to our different generators and have an idea of their popularity. For that we give you an appointment in our next article!


Here is an exhaustive list of tools to use when you are doing keyword research. Do not leave this step aside, it will allow you to see more clearly and to put a referencing strategy in place.

   Article written by Louis Chevant

Further reading

The complete guide to Internal Meshing

The step-by-step method to build your semantic cocoons, your mesh and the optimal tree structure of your website.