Infographic at the bottom of the article!
Summer sales 2021: the figures you need to know
For the majority of e-tailers, sales and Black Friday are key periods, with a large percentage of annual sales made on a few days. It is vital to seize these opportunities to boost turnover, clear out remaining stocks and make room for new collections!
This article aims to answer the following questions:
- What are the French looking for during this period?
- Which stores are the most popular on sale day?
- Are the summer sales searched from a phone or computer?
- Which e-tailer will perform best and in which sector?
Just a little more patience, before moving on to the graphs and the infographics, we will quickly explain the methodology used.
Methodology of our study on the 2021 summer sales
The data :
- The analysis is based on a sample of 25,000 keywords collected from different tools: SmartKeyword, Ranxplorer, Semrush, Google Search Console
- Search volumes are adjusted for the period 16 June - 16 July. This is based on analysis of Google Search Console and Google Trends data, which shows that the vast majority of searches are performed during this period
- In the ranking of e-tailers, we analyse on a weekly basis the 3,000 keywords, which represent 68% of the total demand and which give the main trends by product universe
Based on this data, we have a comprehensive analysis of both :
- of the demand expressed in Google, in order to understand what the French are looking for: by brand, by type of product, directly from e-tailers, etc.
- and also SERPs linked to the top keywords in order to give you the best performers in terms of brands, products and e-tailers in the categories considered: Fashion, Home, High-Tech and Sport.
Every week we'll be looking at the evolution of the rankings of the different e-tailers and will inform you of the details every Wednesday until the end of the sales on 27 July.
The Fashion sector (40%) is clearly ahead of the Home (20%) and High-Tech (15%) sectors. It should also be noted that 20% of the total search volume is captured by generic queries such as "Sale date", "2021 Sale", etc.