Boost your audience with content marketing

SmartKeyword gives you the keys to increase your brand awareness on the web and convert your prospects into customers through Content Marketing.

How can you increase your sales through content marketing?

Creating a content marketing strategy in 5 steps

Why is content marketing important in B2B?

How to stand out with Content Marketing in B2C?

How to make original content?

What types of content and formats should be used?

What are the different web content formats and what are their advantages? Discover 12 types of web content now and make the best choice of format for your next publication.

How to optimise content creation?

Content creation is a powerful lever in any digital marketing strategy. We define the ideal web content for you and show you how to create it.

How to use content curation?

Content curation is about finding quality content on various web platforms and presenting it to your followers on social media. Find out what this practice is all about and what issues it covers.

Content Marketing: Trends

Answers to your questions

What is content marketing?

Content Marketing is a marketing strategy that focuses on producing useful and relevant content for targets, with the aim of attracting and retaining them.

What is the difference between Brand Content and Content Marketing?

Brand Content includes storytelling to captivate the prospect and/or customer and help them to relate to the brand, while Content Marketing focuses on the qualities of the content to turn prospects into customers and increase sales.