International referencing

5 key steps to follow to succeed in your international SEO :

  • Identify visibility and traffic potential
  • Structuring your website for international referencing
  • Localize more for SEO impact
  • Optimization of your "local" sites 
  • Monitoring the overall performance of your international site

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    The importance of international SEO

    A company's website is accessible to anyone in the world, so it's only natural that visitors to your site come from countries other than the one where you are located. 

    At some point in your overall business strategy, targeting this new group of visitors will become a priority to take your business to the next level. 

    This step will consist of evaluating the SEO opportunities in your international target markets and developing a solid SEO strategy.

    For marketers, SEO is an essential aspect of growing a business through organic traffic. When it comes to international visitors, you need to make some changes to your website to provide them with a better experience. 

    In this ultimate guide, we will show you how to plan your international SEO strategy using several marketing tools, including SmartKeyword and Weglot.