Page Authority (PA): the ultimate guide to understand it all

Contents

• Page Authority : What is it?
• How is the Page Authority calculated?
• Page Authority : Why is it important in SEO?
• Page Authority : How to improve it for SEO?
• Page Authority : How to optimize it for SEO?
• Page Authority : Mistakes to avoid
  

Page Authority in a nutshell!

Page Authority : What is it?

The Page Authority or PA is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. It gives on a scale of 1 to 100 the strength of a page of a given site, to appear in the first Google results.
The calculation of Page Authority is more a comparative measure that allows to weight the results of the first page of Google to know for a given keyword the strength of this page, but there is no good or bad score of Page Authority.

This indicator reveals the effectiveness of the content and structure of your page. It will analyse the quality of the content on the page, the way it is written, the way it is formatted and the organisation of links to other content.
A good Page Authority score is one that is close to 100. While it is easy to increase your score from 20 to 30, it is much more complicated to increase your PA from 70 to 80.

How is the Page Authority calculated?

As for the Domain Authority, Moz will take into account many criteria to define a Page Authority for each page of your site. For this calculation, content and links will be the most important topics.
Some examples:

• Outgoing and inbound links quantity and quality
• Anchors’ quality
• Traffic linked to the page
• reader's behavior
•  keyword density

Page Authority : Why is it important in SEO?

The higher the PA, the higher the DA will be, the more the website is considered powerful and credible to Google. Therefore, you have a better chance of landing on search engines’ first page.

Signing up for multiple directories is a good start, but the backlinks will not be of good quality. Exchanging and selling links on the internet is frequently used by bloggers in order to achieve higher authority.

Page Authority : How to improve it for SEO?

Because Moz tries to replicate Google's algorithm it places great importance on two criteria:

• The page’s content (see our section on how to optimize content - link to title/meta pages...)
• Off-page: be careful with off-page. Before looking for inbound links on a page, it’s important to check the Domain Authority; and the website’s theme you are interested in (it must be the same as your website). The links’ quality is very important, and if the website has good visibility on the Internet, your page will have a better chance of increasing its score.

Page Authority : How to optimize it for SEO?

Actions to be implemented

• Create a large number of external and internal links, which point with an anchor optimized for the page
• Exchanging and selling links on the internet is a frequent use by bloggers in order to achieve their aims
•  When exchanging links, determine the website’s DA you wish to link with, because if the website has a strong Domain Authority, the page will have a better chance of increasing its PA.
• Take into account the website or page’s user experience. The pages viewed by visitors, the bounce rate and the time spent by the reader on a page are criteria to consider in order to increase the web page’s authority.

Page Authority : where to find it in SmartKeyword ?

For example, for an e-commerce site for watches, we observe that :
You are given the AP for all your pages,

and by keywords:

The measurement by keyword makes it possible to see for a given keyword, here "men's watch", the authority page of the first positioned Google results.
We can see that the first Google result has a PA of 7 while the second has a PA of 24.

Page Authority : Mistakes to avoid

• Buying traffic on the internet harms SEO, and makes analysis tools underperforming.
• Signing up for multiple directories can be a good start, but the backlinks will not be of good quality.

What's next ?

You have just discovered the Page Authority with Smartkeyword now discover the Domain Authority and Google alerts.