SEO for e-commerce websites
6 key steps to follow to optimize your e-commerce website for SEO:
- SEO and keyword research
- SEO and site architecture
- On-page SEO
- Technical SEO
- Content marketing
The importance of SEO in e-commerce
SEO is an essential acquisition channel for e-merchants who are very dependent on their online visibility, but it is not necessarily obvious to know all the best practices. We are going to summarize in 6 chapters the key steps to correctly optimize your e-commerce site for SEO.
A glimpse of what awaits you
Find relevant keywords for your product pages
To develop an effective SEO strategy for an e-commerce site, the first and most important step is to conduct a relevant and effective keyword search to ensure positioning in the best results.
Without keywords defined beforehand, you will not know what actions to take to optimize your pages or your product pages.
Keyword research is a very important step. In this whitepaper, we explain how to structure your research and which criteria to choose in order to focus only on the most profitable keywords for your business.
Most keyword research tutorials focus on informative keywords, i.e. keywords that users type into the search bar to answer informative questions such as "how to ...? These keywords are relevant to an e-commerce site, but the majority of your keywords will revolve around the themes of your product pages, which means you should approach keyword research with your product pages in mind.
Find out the process now. :)