GO Sport +25% non-branded SEO traffic in 3 months
"Three experts have accompanied us for our big SEO projects. We're very happy with that and that's why when it comes to project support, we always rely on SmartKeyword."
Our objective in 2021 is to manage the "return to normal" following the periods of confinement as well as possible. For the web, this means generating traffic on more departments to compensate for the slowdown in the fitness, bodybuilding and urban mobility departments.
By using SmartKeyword, we were able to redesign our tree structure to target gendered queries such as "nike men's tracksuit". The project lasted 3 months and involved more than 2000 category pages.
This enabled us to generate +25% non-branded SEO traffic compared to the previous year.