Referencing for e-commerce sites

6 key steps to follow to correctly optimize your e-commerce site with a good natural referencing:

  • SEO and keyword research
  • SEO and site architecture
  • SEO On-page
  • Technical SEO
  • Content marketing
  • Netlinking

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    The importance of SEO in e-commerce

    SEO is a key acquisition channel for e-merchants who are very dependent on their online visibility, but it is not necessarily obvious to know all the best practices. We will summarize in 6 chapters the key steps to complete to correctly optimize your e-commerce site for a good SEO.

    A glimpse of what awaits you

    Find relevant keywords for your product pages

    To develop an effective SEO strategy for an e-commerce site, the first and most important step is to conduct a relevant and effective keyword search to ensure positioning in the best results.

    Without predefined keywords, you will not know what actions to take to optimize your pages or your product sheets.

    The search for keywords being a very important and essential step, we explain in this White Paper how to structure your search and which criteria to choose in order to focus only on the most profitable keywords for your business.

    Most keyword search tutorials focus on informative keywords, i.e. keywords that users type into the search bar to answer informative questions such as « how to …? ». These keywords are relevant for an e-commerce site, but the majority of your keywords will revolve around the themes of your product sheets, which means that you should approach keyword research with your product sheets in mind.

    Find out the process now. :)



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